FAQ

What makes Praxia different from other gambling industry consultants?

Praxia combines deep operational experience in the gambling industry with a data-driven approach to strategy and optimization. Unlike generalist consultancies, we focus exclusively on the gambling sector, providing specialized expertise that addresses the unique challenges of online betting and gaming operations. Our consultants have held key positions within successful gambling companies, giving us practical insight rather than theoretical knowledge.

What types of gambling businesses do you work with?

We work with a diverse range of gambling operators, including online casinos, sportsbooks, poker rooms, bingo sites, lottery platforms, and emerging Web3 gambling operations. Our clients range from established international brands to innovative startups looking to disrupt the market. We have experience across regulated markets globally.

How do you typically structure your engagements?

Every engagement begins with a comprehensive assessment to understand your specific challenges and objectives. From there, we develop a tailored approach that might include strategic guidance, hands-on implementation support, or training for your team. We offer both project-based engagements for specific challenges and ongoing strategic partnerships for continuous improvement.

Do you work on a retainer or project basis?

We offer flexible engagement models to suit different client needs. This includes project-based work with clear deliverables, monthly retainers for ongoing strategic support, and hybrid models combining both approaches. During our initial consultation, we’ll discuss which model best suits your objectives and budget.

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Service-Specific Questions

Can you help with both player acquisition and retention?

Absolutely. While some clients engage us for specific challenges in either acquisition or retention, we often find the greatest impact comes from addressing the entire player lifecycle. Our integrated approach ensures acquisition efforts target players with strong retention potential, while our retention strategies begin from the moment a player registers.

Do you provide implementation support or just strategy?

We provide both strategic guidance and implementation support. For some clients, we develop comprehensive strategies and then work alongside their teams during implementation. For others, we create detailed action plans that their internal teams can execute independently. Our flexible approach adapts to your existing capabilities and resources.

How do you approach responsible gambling in your consultancy work?

Responsible gambling is integrated into all our services rather than treated as a separate consideration. We believe sustainable business growth comes from fostering healthy player relationships, not maximizing short-term revenue at any cost. Our strategies emphasize long-term player value through responsible engagement practices that comply with regulatory requirements and ethical standards.

Can you help with regulatory compliance issues?

While we’re not a legal firm, our consultants have extensive experience navigating gambling regulations across major markets. We can help you develop compliant marketing strategies, responsible gambling approaches, and operational practices aligned with regulatory requirements. For specific legal questions, we can work alongside your legal counsel or recommend specialist gambling attorneys.

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Process & Results

How do you measure the success of your consultancy work?

Every engagement begins with clearly defined objectives and key performance indicators tailored to your business goals. These might include improvements in conversion rates, player lifetime value, reactivation success, cost per acquisition, or other relevant metrics. We establish baseline measurements at the start of our work and track progress throughout our engagement.

How quickly can we expect to see results?

The timeline for results varies depending on the nature of your challenges and the services engaged. Some tactical optimizations may yield measurable improvements within weeks, while strategic initiatives like brand repositioning or loyalty program redesign typically show impact over months. During our initial consultations, we’ll provide realistic timelines based on your specific situation.

What information do you need to get started?

To provide valuable insights from our first meeting, we typically request access to key performance data, information about your current challenges, and any relevant materials about your market positioning and player communications. More specific data requirements will depend on the services you’re interested in. Rest assured that all information shared is covered under strict confidentiality agreements.

Do you sign non-disclosure agreements?

Yes, confidentiality is paramount in our work. We routinely sign comprehensive NDAs before beginning any engagement and take extraordinary measures to protect our clients’ proprietary information. We understand the competitive nature of the gambling industry and maintain strict information security protocols.

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Working Together

How involved will our team need to be in the process?

The level of involvement varies based on your preferences and the nature of our engagement. Some clients prefer a highly collaborative approach with regular workshops and integration with their teams. Others engage us to work independently with minimal demands on their internal resources. We adapt our working style to suit your organization’s preferences and capacity.

Can you work with our existing agencies and vendors?

Absolutely. We frequently collaborate with our clients’ existing partners, including marketing agencies, platform providers, and development teams. Our role is to enhance and align these relationships rather than replace them. We pride ourselves on being collaborative partners who integrate seamlessly with your ecosystem of service providers.

What happens after the initial project is complete?

Many of our client relationships evolve from focused projects to ongoing strategic partnerships. After completing initial objectives, we typically conduct a comprehensive review to identify next-priority opportunities. Some clients then engage us for new projects, while others retain our services for continuous guidance and optimization. There’s never any pressure to continue beyond our initial scope of work.

How do we get started with Praxia?

Getting started is simple. Contact us through our website to schedule an initial consultation. During this discussion, we’ll explore your current challenges, objectives, and priorities to determine if there’s a good fit between your needs and our expertise. If we believe we can deliver significant value, we’ll develop a tailored proposal outlining our recommended approach, expected outcomes, timeline, and investment.

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Still have questions? Contact us directly and we’ll be happy to provide more information about how Praxia can help your gambling business achieve its objectives.